Sunmar Construction

Website Design / SEO

Sunmar Construction

Learn more about the project

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GOAL


1

Our client is a Charlotte-based contractor specializing in custom pool and backyard resort construction. Empre Solutions was tasked with rebranding their existing website and coming up with a SEO Strategy. The main challenges included:

1

Creating a modern yet industry-appropriate visual strategy that would differentiate Sunmar Construction from its competitors.

2

Creating a consistent and clear brand message that would effortlessly inform customers about the company’s vision and value proposition.

3

Coming up with a transition plan to minimize the risk of traffic loss after website redesign.

PROCESS


2

After defining the initial scope of the project, our team proceeded with a research phase. The process included:

1

Communicating with the client that aimed at better understanding of the business goals, targeted audience, and the industry.

2

Defining company’s unique value proposition, and adjusting the visual concept to those.

3

Designing website’s architecture focused on user experience (UX)

4

Identifying the most profitable keywords

RESULTS


3

The Empre Solutions successfully managed to complete Sunmar Construction’s project within 5 weeks. The new branding identity of the company received positive feedback from the owners. The following results were achieved:

1

The company’s new online identity was designed.

2

The company’s landing page is very visual and offers a clear structure with several call-to-actions (CTAs)

3

After an ongoing Search Engine Optimization, the client has seen ranking gains, increased traffic and more leads as a result.

14

Custom pages

3

Project members

5

Weeks to finish the project

45%

Increase of website traffic

SCOPE OF THE PROJECT


Website Design

Website Development

Copywriting

SEO

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