Sunmar Construction

Website Design / SEO

Sunmar Construction

Learn more about the project

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    GOAL

    1

    Our client is a Charlotte-based contractor specializing in custom pool and backyard resort construction. Empre Solutions was tasked with rebranding their existing website and coming up with a SEO Strategy. The main challenges included:

    1

    Creating a modern yet industry-appropriate visual strategy that would differentiate Sunmar Construction from its competitors.

    2

    Creating a consistent and clear brand message that would effortlessly inform customers about the company’s vision and value proposition.

    3

    Coming up with a transition plan to minimize the risk of traffic loss after website redesign.

    PROCESS

    2

    After defining the initial scope of the project, our team proceeded with a research phase. The process included:

    1

    Communicating with the client that aimed at better understanding of the business goals, targeted audience, and the industry.

    2

    Defining company’s unique value proposition, and adjusting the visual concept to those.

    3

    Designing website’s architecture focused on user experience (UX)

    4

    Identifying the most profitable keywords

    RESULTS

    3

    The Empre Solutions successfully managed to complete Sunmar Construction’s project within 5 weeks. The new branding identity of the company received positive feedback from the owners. The following results were achieved:

    1

    The company’s new online identity was designed.

    2

    The company’s landing page is very visual and offers a clear structure with several call-to-actions (CTAs)

    3

    After an ongoing Search Engine Optimization, the client has seen ranking gains, increased traffic and more leads as a result.

    14

    Custom pages

    3

    Project members

    5

    Weeks to finish the project

    45%

    Increase of website traffic

    SCOPE OF THE PROJECT

    Website Design

    Website Development

    Copywriting

    SEO

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