Dedicated Vending Services

Website Design / SEO

Dedicated Vending Services

Learn more about the project

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GOAL


1

DVS is a local vending company with over 40 years of experience and several hundred happy customers around the Charlotte Metro Area. Our client found that his existing website and recurring service with YellowPages wasn’t delivering the results he was expecting and decided to switch to our services in order to:

1

Differentiate the company from its competitors

2

Rank in the top #3 on Google

3

Receive more contact form submissions and calls from the website

PROCESS


2

After the initial strategy session, our team suggested a complete website redesign and an ongoing Search Engine Optimization. One of the challenges was to ensure that the PageRank and link juice are passed onto the redesigned page and major rank drops are avoided. Our research/prototyping phase included:

1

Understanding the industry, client’s target market, and competition

2

Identifying the business’s Unique Value Proposition

3

Analyzing and selecting the most profitable keywords and buyer intent phrases

4

Creating a prototype focused on UX that would clearly present the company’s values and offering and drive action

RESULTS


3

Our team presented the project after 3 weeks of development. Once the project went live, we began implementing our SEO strategy. The main achievements included:

1

Modern visual identity differentiating our client from its competitors

2

2 new clients were onboarded in the first 2 months since the redesign

3

Client’s website reached #2 after 6 months of ongoing optimization

14

Custom pages

3

Project members

5

Weeks to finish the project

45%

Increase of website traffic

SCOPE OF THE PROJECT


Website Design

Website Development

Copywriting

SEO

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