IPD Company

Web Design / Branding

IPD Company

Learn more about the project

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GOAL


1

Our client is a nationwide installer of commercial and industrial rack systems. The company was looking to build their brand identity and establish an online presence. Some of the goals for this project included:

1

Differentiating the client from its competitors by implementing modern, yet industry-appropriate visual identity.

2

Creating crisp, professional website design to convey company’s message

3

Building bilingual section for new employee recruitment

4

Developing employee portal where hires can provide necessary documents and fill out legal information

PROCESS


2

After the initial strategy session, our team began creating content for the new visual identity. Our team also went to local construction sites of the client to take professional pictures for the website. In addition, the research & prototyping stage included:

1

Analyzing the industry and client’s competitors

2

Identifying business’s Unique Value Proposition

3

Analyzing and selecting the most profitable keywords and buyer intent phrases

4

Creating a prototype focused on UX that would clearly present company’s values and offering and drive action

RESULTS


3

Our team presented the project after 3 weeks of development. Once the project went live, we began implementing our SEO strategy. The main achievements included:

1

Modern visual identity differentiating our client from its competitors

2

2 new clients were onboarded in the first 2 months since the redesign

3

Client’s website reached #2 after 6 months of ongoing optimization

4

Incoming leads tripled since the website redesign

14

Custom pages

3

Project members

5

Weeks to finish the project

45%

Increase of website traffic

SCOPE OF THE PROJECT


Website Design

Website Development

Copywriting

SEO

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