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1
GOAL

Our client is a Charlotte-based contractor specializing in custom pool and backyard resort construction. Empre Solutions was tasked with rebranding their existing website and coming up with a SEO Strategy. The main challenges included:

  1. Creating a modern yet industry-appropriate visual strategy that would differentiate Sunmar Construction from its competitors.

  2. Creating a consistent and clear brand message that would effortlessly inform customers about the company’s vision and value proposition.

  3. Coming up with a transition plan to minimize the risk of traffic loss after website redesign

2
PROCESS

Massive Dynamic has over 10 years of experience in Design. We take pride in delivering Intelligent Designs and Engaging Experiences for clients all over the World.

  1. Communicating with the client that aimed at better understanding of the business goals, targeted audience, and the industry.

  2. Defining company’s unique value proposition, and adjusting the visual concept to those.

  3. Designing website’s architecture focused on user experience (UX)

  4. Identifying the most profitable keywords

3
RESULTS

The Empre Solutions successfully managed to complete Sunmar Construction’s project within 5 weeks. The new branding identity of the company received positive feedback from the owners. The following results were achieved:

  1. The company’s new online identity was designed.

  2. The company’s landing page is very visual and offers a clear structure with several call-to-actions (CTAs)

  3. After an ongoing Search Engine Optimization, the client has seen ranking gains, increased traffic and more leads as a result.

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Weeks to finish project

SCOPE OF THE PROJECT

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Website Design
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Website Development
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Copywriting
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SEO

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