1
GOAL
Our client is a Charlotte-based contractor specializing in custom pool and backyard resort construction. Empre Solutions was tasked with rebranding their existing website and coming up with a SEO Strategy. The main challenges included:
-
Creating a modern yet industry-appropriate visual strategy that would differentiate Sunmar Construction from its competitors.
-
Creating a consistent and clear brand message that would effortlessly inform customers about the company’s vision and value proposition.
-
Coming up with a transition plan to minimize the risk of traffic loss after website redesign
2
PROCESS
Massive Dynamic has over 10 years of experience in Design. We take pride in delivering Intelligent Designs and Engaging Experiences for clients all over the World.
-
Communicating with the client that aimed at better understanding of the business goals, targeted audience, and the industry.
-
Defining company’s unique value proposition, and adjusting the visual concept to those.
-
Designing website’s architecture focused on user experience (UX)
-
Identifying the most profitable keywords
3
RESULTS
The Empre Solutions successfully managed to complete Sunmar Construction’s project within 5 weeks. The new branding identity of the company received positive feedback from the owners. The following results were achieved:
-
The company’s new online identity was designed.
-
The company’s landing page is very visual and offers a clear structure with several call-to-actions (CTAs)
-
After an ongoing Search Engine Optimization, the client has seen ranking gains, increased traffic and more leads as a result.